Hyperdunk campaign

One of my favourite campaigns from last year.
Controversial with clear message.

Controversial:
The problem was: “Are these Nike ads homophobic?”
Maybe, but I don’t know, I am hetero and I think these are ok, but if I was a homosexual… dunno.

Clear message:
It is about abasement in basketball "the athletic feat of dunking on the opposition."
With new Nike Hyperdunk you will dunk and humble your opponent easier.
And that’s it!

But these have been pulled, whatever and enjoy!













Agency:
Wieden Kennedy, 2008

Source