Nike ads: novembra 2009

sobota 28. novembra 2009

Nike and the Women

I read couple of articles about this topic and I was really surprised, how fascinating the whole story from problem to solution (not just campaign or campaigns) really was.

Background:

'Nike is for men, not women'

At the beginning Nike wasn’t focused on the female at all. For most of its history the company has been all about men. In 1990 the women's sub-brand was launched and the really huge market was openned.

What is more, I call it „Nike spirit“ (practise- sweat-n-blood makes fun) was in general absolutely anti-female-thinking.

They dropped aggression and conflict as the main appeal and focused on equality and pure sport spirit.

Art of storytelling supported by new role models:

young, active, attractive women, which are frustrated by underestimating

(“Dance is NOT sport” said Male)

mainly un-known newcomers ( no using just famous celebrities, by whose is segment over feeded)
sport activities: dance, fitness, box, soccer, running, tennis

Check some campaigns

Videos:

"Tell Me I Am Not An Athlete"

"This Is Love"

"Delicious Training"

Boxing

Prints:

"Here I Am"

"Tell Me I Am Not An Athlete"

"Feel Yourself In Nike"

Agency: Wieden Kennedy, Amsterdam

Real beuty:

Agency: Wieden Kennedy

"Yoga"

Visuals created by Logan

nedeľa 22. novembra 2009

Hyperdunk campaign

One of my favourite campaigns from last year.
Controversial with clear message.

Controversial:
The problem was: “Are these Nike ads homophobic?”
Maybe, but I don’t know, I am hetero and I think these are ok, but if I was a homosexual… dunno.

Clear message:
It is about abasement in basketball "the athletic feat of dunking on the opposition."
With new Nike Hyperdunk you will dunk and humble your opponent easier.
And that’s it!

But these have been pulled, whatever and enjoy!

Agency:
Wieden Kennedy, 2008

Source

sobota 21. novembra 2009

Guerrila/Ambient vol.1

Obviously marketing communications are bigger than advertising.
Check some guerrila/ambient campaigns of Adidas ...hahahah... Nike.
Come oon!

Nike Laser:

Interesting way how to comunicate using laser technologies in "shoe-industry".
Agency: DDB Paris
Source

Nike Football:

Nike Hockey: "Ready for your 45?"

Agency:
Taxi, Canada
Source

"Run On Air" billboards:

Decorated trash bins:

Source

"Gone Running":
Excellent way how to say it.

Source

"Car free day"
Nice guerilla campaign from Prague.

štvrtok 19. novembra 2009

Sneaker for better Sex !!!! / ???

Air Fornicator, a lightweight copulating shoe designed to maximize sexual performance.

"Nike is proud to continue its commitment to new and innovative products with the first ever sneaker developed exclusively for sex, ....

... with this shoe you will last longer, experience more pleasure, and fuck smarter,"

president and CEO Mark Parker said.