Guerrila/Ambient vol.1

Obviously marketing communications are bigger than advertising.
Check some guerrila/ambient campaigns of Adidas ...hahahah... Nike.
Come oon!

Nike Laser:









Interesting way how to comunicate using laser technologies in "shoe-industry".
Agency: DDB Paris
Source

Nike Football:


Nike Hockey: "Ready for your 45?"



Agency:
Taxi, Canada
Source

"Run On Air" billboards:




Decorated trash bins:

Source

"Gone Running":
Excellent way how to say it.





Source

"Car free day"
Nice guerilla campaign from Prague.