Andre Agassi Special

Everybody knows Andre Agassi. I really admire that guy, he was one of the best in his sports. He had special style. I mean:
- style of playing
- style of outfits (he loved neon colours- as you can see)
- especially his hairstyling (haha)

He was Nike from 1988 to 2005 (nowadays he is Adidas).
In his book "Open"(2009) he revealed his drugs period of life. In 1997 he was taking hard drugs like crystal meth (speed):

“There is a moment of regret, followed by vast sadness. Then comes a tidal wave of euphoria that sweeps away every negative thought in my head. I’ve never felt so alive, so hopeful — and I’ve never felt such energy.

“I’m seized by a desperate desire to clean. I go tearing around my house, cleaning it from top to bottom. I dust the furniture. I scour the tub. I make the beds.”

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So here we go, back into crazy 90s:
Prints:









Products:






Videos:
1989: Nike Air


1990: Agassi feat. Red Hot Chili Peppers

Fucking crazy, combination of tennis and rock and roll.

Agassi/McEnroe


1992: "Athletic footwear: Bouncing TV"
Created by Wieden+Kennedy. Award: Golden Lion and Cannes Lions 1992 Film Gold.

"Rules Of Golf"


1995: guerilla with Pete Sampras

It is 14 years old, cant believe it.

Another funny one with Pete Sampras

Hyperdunk campaign

One of my favourite campaigns from last year.
Controversial with clear message.

Controversial:
The problem was: “Are these Nike ads homophobic?”
Maybe, but I don’t know, I am hetero and I think these are ok, but if I was a homosexual… dunno.

Clear message:
It is about abasement in basketball "the athletic feat of dunking on the opposition."
With new Nike Hyperdunk you will dunk and humble your opponent easier.
And that’s it!

But these have been pulled, whatever and enjoy!













Agency:
Wieden Kennedy, 2008

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Sneaker for better Sex !!!! / ???

Air Fornicator, a lightweight copulating shoe designed to maximize sexual performance.

"Nike is proud to continue its commitment to new and innovative products with the first ever sneaker developed exclusively for sex, ....

... with this shoe you will last longer, experience more pleasure, and fuck smarter,"

president and CEO Mark Parker said.





hahahahah

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Product and campaign - Eagle

Nike Eagle- extra light running shoe






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Product and campaign - Flight 89

Product: Nike Air Flight 89

Campaign: Excuxe me, while I kiss the sky.


This is how it works, nice.

It is originally lyrics from the song: Jimi Hedrix- Purple Haze.
(but Methodmad and Redman aswell you know.)

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