Nike Viral

Viral videos are popular in last decade. They sprang into existence in 1996/1997.
("what is viral videos" for beginners from wiki)

Obviously they are hilarious, attractive and "easy-to-share", so there is a quite big point for you to send it to your friends or put on your Wall on your Facebook profile, etc.
Whats more, if the execution is proper, question "FAKE/REAL" is openned and there are still loads of people, who believe in every viral advertising.
In conclusion, viral videos are cost-effective tool
(no media buying) of brand building.
So it makes BIG sence to use them, but if you are wondering, how they can get a feedback or measure it, check this case study of Engaged Reach for Kobe Aston Martin Jump:
"The original and viral placements of the Hyperdunk Campaign accumulated more than 16 million views in aggregate.
... the Nike Hyperdunk viral video campaign attracted over 35,000 comments."

Couple of NIKE virals:
"Taylor Momsen Escapes Paparazzi"

You can clearly see swoosh on bra and sneakers on one of the Gossip girls.

"Ronaldo Spot" (probably 2006)


"Ronaldinho- Touch of Gold" (2007)

Agency: FramFab

"Cristiano Ronaldo vs. Bugatti Veyron"
The race between the fastes car and the fastes football shoes.

Who is the winner? Really? Come oooon.

"Kobe Jumps Over Pool with Snakes"
Starring Jackass.


Previews one:
"Kobe Jumps Over Aston Martin"


Actually, in case you believed in all of these videos, probably you would believe in this:

and this (my favourite one):

It is just argumentation, but think about it!
haha